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Merkley + Partners
Ad Council Awards for Creative Excellence
Online Sexual Exploitation
Merkley + Partners, on behalf of the National Center for Missing and Exploited Children, developed new creative targeting 12 to 14 year old girls. The work lets girls know that what they post online is not as private as they think.
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SAATCHI & SAATCHI New York
Ad Council Awards for Creative Excellence
Cyberbullying
Saatchi & Saatchi, NY, working with Joe Pytka, developed two TV spots which target young girls, letting them know that if they wouldn’t say something to someone else in person, they shouldn’t write it online. The campaign is sponsored by the National Crime Prevention Council.
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McCann Erickson
Ad Council Awards for Creative Excellence
Media Management
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kirshenbaum bond + partners
Radio Mercury Awards
Adoption
Can I do this? This weighty question was keeping many prospective parents from adopting. It also led the agency to the creative idea that could help parents take the leap: You don’t have to be perfect to be a perfect parent. The campaign was created with AdoptUSKids.
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Y&R
Macrom Awards
Financial Literacy
Americans spend more than they make. With a wink and a nod to the traditional piggy bank, Feed the Pig™ is a cue for young adults to begin saving. Created with the American Institute of Certified Public Accountants, these ads teach that small changes can add up.
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