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Publicis New York
College Access
As much as one may aspire to a postsecondary education, college doesn’t just “happen.” The latest work in this ongoing campaign focuses on one of the key steps in college preparation -- taking the tough classes. Algebra II may seem brutal, but the payoff is worth it.
Watch an interview with Eric Cosper, James Rothwell and Shawn Gauthier of Publicis, speaking about their campaign development process.
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McCann Erickson
Community Engagement
The Community Engagement campaign works to motivate and inspire people from all walks of life to get engaged and partner with United Way in an effort to advance the common good. The campaign provides people with the resources to get motivated to give back to their communities and to create lasting, positive change.
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Wieden + Kennedy
Men's Preventive Health - Health Talk
ESPN is lending their most popular on-air talents to encourage men to find out which preventive medical tests they need and when they need to get them. As part of the Men's Preventive Health campaign, the work makes one wonder “If only you followed your health the way you follow sports.”
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Campbell Ewald
Fatherhood Involvement
A majority of Americans have identified the absence of the father from the home as the most significant family or social problem facing America. In a lighthearted manner, this campaign demonstrates the critical role fathers play in their children’s lives, and provides information on becoming a better dad.
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Leo Burnett
Safety Belt Education
“You Could Lean a Lot from a Dummy.” Indeed. The single most important protection against death and serious injury in a car crash is the safety belt, and no one demonstrated this better than Vince & Larry, the Crash Test Dummies. First introduced in 1985, their unique teachings proved a valuable lesson and saved countless lives.
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