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Featured Campaigns

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R/GA
Teen Dating Violence Prevention
2009 - Volume 28
Dating abuse is a real issue for teens, and is becoming more difficult to navigate as it enters their world of digital communication. Addressing issues specific to the digital space, this campaign likewise utilizes that space to great effect. The website thatsnotcool.com provides uniquely empowering tools to a savvy teen audience.

Publicis New York
High School Dropout Prevention
2009 - Volume 28
From the launch of the Boost initiative, it has figured prominently in the digital space, providing a means for people to support potential graduates at risk of dropping out. At the website boostup.org, users can easily “send a boost” to any student in need of a little encouragement.

Y&R
Youth Reckless Driving Prevention
2009 - Volume 28
At the core of this campaign is a message of peer intervention. While previously featured work cleverly wraps that message in the outrageous styles of popular comedians, a new online tool gives teens the ability to similarly deliver an important message in an unexpected manner.

BBDO
Veteran Support
2009 - Volume 27
Many veterans avoid seeking help for mental health injuries because of the stigma and fears associated with diagnosis and treatment. Those who do seek help, however, often cite their family as the catalyst. These ads help families to broach the subject constructively.

Grey New York
Patient Involvement
2009 - Volume 27
We ask questions everywhere in life, yet at the doctor’s office, we clam up. According to the Institute of Medicine, an estimated 1.5 million medication errors happen every year. Patients who are active participants in their health care can have a positive impact on preventing medical errors and improving the safety of their care.

BBDO
Autism Awareness
2009 - Volume 27
Celebrities Toni Braxton and Ernie Els faced staggering odds in realizing their respective accomplishments, underscoring the startlingly greater odds of their each having a child diagnosed with autism. With the rate of diagnoses having increased dramatically over the past 15 years, parents of young children are urged to learn the signs of autism at www.autismspeaks.org.

Muse Communications
Lupus Awareness
2009 - Volume 26
An estimated 322,000 Americans have a form of lupus, 90% are women. This campaign is targeted to minority women in the childbearing years (18-44) that have serious complications from this chronic autoimmune disease and are often undiagnosed. Our goal is to increase awareness and stress the importance of early diagnosis.

Walt Disney Studios Home Entertainment
Nutrition Education
2009 - Volume 26
While mothers and caregivers realize the importance of healthy eating and physical activity, they often struggle with how best to make these a priority in their children’s lives. To make it easier, characters from Disney’s Pinocchio illustrate just how much fun it can be to “Eat Right. Be Active. Make It Balance.”

DDB
Drunk Driving Prevention – Crashing Glasses
2009 - Volume 26
For over 25 years, the Ad Council and the National Highway Traffic Safety Administration have been partners in drunk driving prevention. This campaign has been responsible for some of our nation’s most indelible public service advertising, none quite so iconic as the television spot that marked its inception.

R/GA
Teen Dating Violence Prevention
2009 - Volume 25
Unlike with some other forms of abuse, teens face great ambiguity in recognizing what constitutes abusive behavior in the digital realm, such as unwanted text messages and pressure for nude pictures. This new campaign empowers teens to draw their “digital line” when it comes to acceptable dating behavior.

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