How does the Ad Council define public service advertising?
Public service advertising is commonly defined as "advertising that serves the public interest." The objective of these ads is education and awareness of significant social issues in an effort to change the public's attitudes and behaviors and stimulate positive social change. For more information about PSAs and the Ad Council's criteria, please visit the Non-Profit Resources section of the website.
How are Ad Council campaigns produced?
Ad Council campaigns are produced pro bono by advertising agencies retained by the American Association of Advertising Agencies. Each Ad Council campaign is sponsored by a non-profit organization or a government agency that provides the production and distribution costs and serves as the "issue expert." The Ad Council works with the advertising agencies and the sponsor organizations throughout the development of the campaign by conducting research, media outreach, public relations activities, and creative services.
Does the Ad Council give out awards or hold events?
Each year, the Ad Council honors a corporate leader with its Public Service Award. The award is presented at the Annual Public Service Award Dinner, held each November in New York City. The Ad Council also presents media awards (Silver and Gold Bells) to media outlets that exemplify extraordinary generosity in disseminating the organization's public service messages. Additionally, the Ad Council presents an award to a volunteer advertising agency that has gone above and beyond in its work on our campaigns.
How does an organization become an Ad Council campaign?
Ad Council campaigns are non-commercial, non-partisan, non-denominational, national in scope, and sponsored by a national non-profit organization or federal government agency. If you would like information on how to become an Ad Council campaign or an endorsed campaign, please visit the Become an Ad Council Campaign page of the Get Involved section.
Campaign & PSA Answers
Where can I find information about an older Ad Council campaign?
To find information about historic Ad Council campaigns, you can visit the Historic Campaigns section of our website or contact the campaign sponsor. If you do not know the name of the organization that sponsored the campaign, please contact the Corporate Communications department.
Where can I go to find out if an ad is an Ad Council advertisement?
The Ad Council produces public service advertisements (PSAs). If you have questions about commercial advertisements or other ads, we suggest contacting the American Association of Advertising Agencies. All Ad Council PSAs carry the Ad Council's logo. Therefore, if you do not see the logo on the advertisement, it is not an Ad Council PSA. If you would like information about one of our current PSAs, please visit the Campaigns section of the website.
Where can I send my comments about an Ad Council PSA?
We welcome your feedback. You can send an email to comments@adcouncil.org. Please note that your comments may be considered for posting on our website and in Ad Council publications.
If you would like to develop a PSA campaign, but you do not meet the Ad Council's criteria, we suggest contacting a local advertising agency that may be interested in developing the campaign pro bono or contacting your local media to determine their interest in lending support to the issue.
Website & Technical Answers
Which web browser should I use when I visit adcouncilcreative.org website?
Most browsers can be used. However, the site is optimized for Microsoft Internet Explorer version 6.0 and above. To download the latest version of Microsoft Internet Explorer, visit: www.microsoft.com/windows/ie/. To report a problem, please e-mail webmaster@adcouncil.org.
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