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2008 - Volume 15 |
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| The creative work developed by the Ad Council’s pro bono agencies is an example of all that the advertising industry has done, and continues to do, to make America a better place. The Ad Council is proud to highlight the outstanding efforts of our agency partners through this site and our monthly creative newsletter. |
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Campbell Ewald
Fatherhood Involvement
A majority of Americans have identified the absence of the father from the home as the most significant family or social problem facing America. In a lighthearted manner, this campaign demonstrates the critical role fathers play in their children’s lives, and provides information on becoming a better dad.
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McCann Erickson
Men's Preventive Health
Despite greater risks for heart disease and cancer, research shows that men are not going to their doctors as often as they should. In an effort to educate men on the importance of preventive healthcare, this campaign is a call for "real men" to get the routine medical screenings they need.
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Leo Burnett
Safety Belt Education
“You Could Lean a Lot from a Dummy.” Indeed. The single most important protection against death and serious injury in a car crash is the safety belt, and no one demonstrated this better than Vince & Larry, the Crash Test Dummies. First introduced in 1985, their unique teachings proved a valuable lesson and saved countless lives.
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